The show His & Hers got more popular because it felt real and relatable, especially during the snowstorm Fern, when a lot of people were stuck inside and watching more TV than usual. With travel shut down and everyone glued to their screens, the show stood out because it mixed sports, culture, and humor in a way that didn’t feel stiff or overly formal. Michael Smith and Jemele Hill talked like real people, joked around, and shared honest opinions, which made viewers feel like they were part of the conversation rather than just being talked at.

During the snowstorm Fern, social media also played a big role in boosting the show’s popularity. Clips and quotes from His & Hers were shared a lot online as people live tweeted while watching from home. Since many fans had extra free time during the storm, the show gained new viewers who might not have tuned in otherwise. That moment helped His & Hers grow its audience and showed how the right timing, personality, and connection with viewers can make a show really take off.