How much is too much for a strawberry? Well Erewhon, a high end grocery store in Beverly HIlls, California, thinks nineteen dollars is an acceptable amount.
During the beginning of February Erewhon released the outrageously priced strawberry that has broken the internet. People all over the internet have been buying it and reviewing it online. Alyssa Antoci, the niece of the Erewhon owners, did a review of the strawberry and claimed it was “the best strawberry I’ve ever had in my life.”
After Alyssa posted that video it blew up and drew attention to the product. Since then Erewhon has been receiving small weekly shipments of the products from Kyoto, Japan grown by their supplier Elly Amai.
Elly Amai has tried to justify their prices by saying that each strawberry is from “Japan’s most celebrated farms, ensuring each piece embodies the meticulous care and craftsmanship of generations of Japanese farmers.”
This starts to explain the price, but still most would find the nineteen dollars necessary to purchase this strawberry unnecessary, especially for an individual strawberry, Janemukbangs said, “Is it worth the nineteen dollars? No.” while talking about the strawberry price.
A representative from Elly Amai also said that, “ The prices are comparable to what you would pay if you were in Japan.” After doing more research it appears as if a luxury strawberry in Japan can be upwards of ten dollars per berry, which starts to explain the price of the strawberry.
The topic of price is still controversial on the internet, though some people ignore it and buy it anyway. This is not a miscommon occurrence at Erewhon considering that the smoothies can be upwards of twenty dollars and a bottle of “hyper-oxygenated” water costing $26.
With all of the talk about the strawberry it has caused some internet personas to try it. Ashley and Mama Justice, family of the Costco Guys, tried the strawberry and described it by saying, “It’s juicy (but so are all strawberries, eh?) – but the most notable thing taste-wise about this one is how sweet it is. “
Other celebrities including Demi Lavato, singer, songwriter and actress, and Bethenny Frankel, CEO of skinnygirl cocktails, and New York Times Bestselling author, have also tried and reviewed the strawberry.
Demi Lovato made a video trying the strawberry and said, “It smells like a strawberry,” and then tried it saying ‘It’s not tart at all, which I like; I don’t like tart strawberries. But it’s not that sweet,’ she reported that she “just wasted twenty bucks.”